PRODUCT / COMPANY INTRODUCTIONS
We strongly believe that successful launches are founded on well-planned marketing strategies, branding and positioning. As part of our process, we ensure that activities are managed to integrate product, marketing, channels, sales, customer service, and operations into a cohesive, united introduction phase. Market conditioning activities build the infrastructure support necessary for the market to accept the product. We work with our clients to develop introduction plans as well as plans for critical activities beyond the launch to establish the product in the marketplace.
The result is a successful introduction of the company and / or product to its targeted marketplace, allowing the client to leverage all of its resources in positioning itself as a leader.

CHANNEL / PARTNER PROGRAMS
In order to successfully leverage the market infrastructure, companies need to build solid partnerships with the channel, developers, key customers, and technology partners. We work with our clients to define programs that will form a strong foundation for these partnerships. We conduct research to understand the infrastructure, the competitive situation, and the needs of constituent groups. We then use the findings to develop and implement a channel and partner strategy supported by the programs, tools and materials that will make these key partners successful, and regular program measurement to evaluate and update the program.
Resulting programs provide our clients with the dialog they need to stay close to the market infrastructure. Our clients get early market feedback that helps them stay flexible and effective, and their partners have the right programs and support to keep them informed and competitive.

MARKETING AND CHANNEL STRATEGY
We consult with our clients on strategies in all phases of the Marketing Cycle. We take a strategic role as an ongoing member of a client’s management team in building and defining its marketing strategy, including product marketing, branding, positioning, marketing plan development, channel strategy, and partner programs.
Our clients value the experience we have gained from working with multiple clients in many market situations as well as the breadth of marketing and channel disciplines we bring to bear on their situation.

MARKETING PROGRAMS RESEARCH
As part of the Evaluation phase of the Marketing Cycle, we conduct research to evaluate the effectiveness of marketing programs and gain insight into the needs of affiliate groups such as customers, development partners, value-added resellers, or channel partners. We use a combination of quantitative, qualitative, and longitudinal (repeat surveying) approaches to gain both breadth and depth in our understanding.
Clients use the research findings to ensure that they stay current with the market and the needs of their constituents. They use trend information to learn about potential opportunities and / or pitfalls so that they can act proactively as well as reactively to changing market dynamics.