A twenty-year veteran of technology marketing, she specializes in strategic marketing management for enterprise, small business and consumer segments. Her consulting expertise covers the following areas:
Launch planning and executions
Marketing program development
Communications management
Partner/channel strategies and programs
New product strategy and planning
Target market analysis/segmentation
Positioning/branding strategies
Competitive/market analysis
Customer, partner and channel research
Web-based surveys and qualitative research
Since forming Graham Marketing Group, she has been strategically involved in the development and execution of marketing programs for leading Silicon Valley companies, including 3Com Corporation, Apple Computer, BRIO Software, Caere Corporation, Cisco Systems, IDG Executive Forums, Microsoft WebTV/Ultimate TV, Netscape, Octel Communications, Openwave Systems (formerly Phone.com), Palm, PalmSource (Palm OS Subsidiary) and Silicon Graphics. She has also facilitated the introduction of many technology startups including Claris, Manage.com, Packeteer, Vadem, Encanto, Brainstorm Networks (acquired by RCN), Kiva Software (acquired by Sun) and FileMaker.
Before founding Graham Marketing Group, Maxine held marketing management positions with responsibility for business hardware and software product marketing, promotions, sales development and merchandising with Apple Computer, Keyword Technologies and Mad Computer. As an early member of Apple Computer’s sales and marketing organization from 1981 to 1984, she was directly involved in the design and implementation of the sales, marketing and channel strategies widely used in the personal computer industry today.
Prior to her involvement in the personal computer industry, Maxine managed the evaluation, planning and implementation of office automation technologies for Intel and Fairchild. From 1979 through 1981, she represented Intel in a leading-edge office automation research program sponsored by the Diebold Management Consulting Group.
Her education, experience and professional training include business management, marketing, sales and information technologies.